The brief
A mobile detailing business serving the Austin metro, with the problem every detailer has: an enormous range of possible services at an enormous range of prices, and customers who have no framework for understanding why one detail costs $90 and another costs $900.
Without that framework, every inquiry turns into a price negotiation, and the cheapest option wins by default.
What we built
The site is organised around clearly named and clearly priced service tiers rather than a list of everything that can be done to a car. A customer can see what is included at each level, understand why the gap exists, and self-select — which moves the conversation away from price and towards which package fits.
Booking is deliberately low-friction. A large share of this audience would rather arrange a detail at eleven at night than call during business hours, so requiring a phone call quietly filters out customers who were ready to buy.
Built for local search
Because mobile detailing is a service-area business rather than a storefront, the site carries LocalBusiness structured data configured for service areas rather than a fixed address, with the service list marked up individually.
That is what lets each service compete in local results on its own terms, rather than the whole business resting on a single generic page — and it pairs with the Google Business Profile work that does most of the heavy lifting for a business customers find on a map.
