The problem
An independent auto dealer running Meta ads without a clear line between advertising spend and vehicle sales. Leads were arriving, but nobody could say which ones came from the campaign, which turned into conversations, and which turned into a car leaving the lot.
That is the normal situation, and it makes every budget decision a guess. Without attribution you cannot tell whether a campaign is producing or whether the month was simply busy.
What we changed
The first work was tracking rather than creative. Conversion events defined around things that actually matter to a dealership, leads routed somewhere they would be seen and worked rather than sitting in a platform inbox, and a path from inquiry back to outcome so a sale could be connected to the campaign that produced it.
Then the advertising itself — inventory-led creative, offers built around specific vehicles rather than generic dealership messaging, and tight geographic targeting for a business whose customers travel a limited distance.
The result
In the first month the campaign produced roughly 30% more leads than the prior baseline, and four of those leads were connected through to completed vehicle purchases.
The second number matters more than the first. Lead volume is easy to inflate and easy to misread. Being able to say that four cars were sold to people the campaign brought in is a different kind of claim, and it is only possible because the tracking was built before the campaign scaled rather than after.
Why this is the only case study here with numbers
Every figure on this page is one the client has published in their own words, in the testimonial above.
We have several other campaigns running and we are not going to put numbers next to them until the client has agreed to the specific figures being made public. An agency portfolio full of impressive statistics nobody can verify is not proof of anything — and we would rather be the kind of agency that says so.
